At National Media, we go above and beyond traditional methodologies when it comes to planning and managing our clients’ media campaigns. The reason we are so successful at what we do is because we take an “outside the box” approach to media strategy and management.

• Many agencies will avoid or ignore certain markets, namely smaller markets, because it requires more resources to place and track media there. We believe this works to our clients' advantage. We developed processes that allow us to work these markets more intensely and therefore, we extract better results from these markets that most other agencies simple will not touch.
  
  
• Complimentary technology platforms allow our team to “dig deeper” into gigabytes of historical data. Mapping software, pivot tables, and proprietary analytical methods allow us to slice and dice data to gain additional perspectives on our clients’ information. Our team of analysts looks beyond CPI and CPO to analyze call conversion factors to extract information regarding quality of calls and potential obstacles to closing the sale. This enables our buyers to make more strategic and informed buying decisions.
  
  
• We believe that successful media planning and buying is more than just getting the lowest possible rate, it’s about combining DR media buying principles with a little bit of brand strategy and direct marketing methodology. This approach leveraged with non-DR information from other marketing channels allows us to improve the overall performance of our media.
  
  

Our approach is somewhat unique in the industry and our “outside the box” thinking is what sets us apart. One of the advantages of being headquartered in Austin is ability to draw on the local surplus of highly educated young and tireless workers. These “smarts” come through in every facet of our day-to-day business from campaign strategy to deep analysis of numbers and always asking “why.” We don’t just do things because that’s the way it’s done in the business, we tend to look at processes from the ground up and if they don’t make sense we change them in order to provide our clients the best performance possible.