Strategy and Planning

National Media’s approach to planning and buying media involves the utilization of several key fundamentals that include client historical performance analysis, network/station performance history in general, market knowledge and aggressive negotiation. When it comes to media our first concern is our clients' goals. Once those goals are established we go about achieving them. We strive to buy the best media at the best rate to gain the most impact with our clients' dollar. Our media buyers treat the clients' money as if it was their own. This philosophy has always set us above the others in our space.

Planning the appropriate media strategy and tactics is based first on the knowledge of the target market and the overall objectives of the clients' media initiatives. Beyond that, our team of industry veterans has extensive hands on experience with the planning and purchasing of successful DR media.

Negotiation and Media Buying

The buyers' longevity of experience enables National Media to have long-term contracts and relationships with television stations. Our approach to media buying includes aggressive negotiation of rates, based on historical data, leveraging buying power and developing effective relationships with networks and stations. Our buyers excel in their ability to know the true value of a time period and use their negotiation skills to achieve a successful cost of the buy.

The resulting rate and performance history from previous campaigns combined with multiple current campaigns establishes buying clout in the DRTV industry. This buying clout generates substantial rate reductions and no-charges to drive down the overall metrics for our clients. While buying clout is a noteworthy asset of National Media, we believe in two crucial disciplines, negotiation (for rate, place and time) and actionable results analysis, the deployment of which will result in success far greater than buying clout alone.

Analysis and Reporting

Using state-of-the-art direct response media buying and tracking software systems such as CoreDirect and broadcast detection services to enhance the speed and accuracy of the data, we can report volume, expenditure, and efficiency by station, network, creative, and commercial length.

The management of our media relationships starts with vigilant and real-time tracking and analysis of results, followed by informed interpretation of those results by our staff. This leads to proactive strategies designed to maximize the productivity of near-term future efforts.